How to prepare for Google “Mobile-First Indexing” for websites
https://cloudmedia.co.nz/google-has-announced-mobile-first-indexing-strategy-for-websites/
According to Google’s new update which is coming into effect from this month, Google will rank and index the mobile version of the website first. In another way to say, Google will index Mobile website, not the desktop version.

Read More: https://cloudmedia.co.nz/google-has-announced-mobile-first-indexing-strategy-for-websites/

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In this episode of Ask Google Webmasters, John Mueller explains how mobile-first indexing works for smart phone search results, what the difference between mobile-first indexing and mobile friendliness is, and whether Google is planning to provide opt-in/opt-out for this type of indexing.

Preparing for mobile-first indexing → https://goo.gle/2HayU5I
Introduction of mobile-first indexing → https://goo.gle/2ZaGpj6

Send us your questions on Twitter with the hashtag AskGooglebot and your question might be answered!
Google Search Central on Twitter → https://goo.gle/3f4Z0a8

Watch more AskGooglebot episodes → https://goo.gle/2OjWcvS
Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral

#AskGooglebot

Having a mobile responsive website is a big deal.
That’s not really news to anyone.But what if I told you that Google now ONLY looks at the mobile version of your site….even when people search from a desktop.

So if your site isn’t mobile-optimized, your SEO rankings could be in deep trouble. And that’s what we’re diving into in today’s video!

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Want us to conduct a mobile-friendliness audit on your website? Learn more and get in touch via this page: https://bit.ly/2GS8bfl

Google has recently announced that it has begun rolling out mobile-first indexing to certain websites.

Traditionally, Google has always indexed the desktop version of a website and shown this in the search results.

However, if Google migrates a website to mobile-first indexing, then the mobile version of the website will be crawled and displayed in the search results instead.

You can check if your website has been chosen for mobile-first indexing via Search Console. If your website has been migrated, then you’ll see a notification from Google there.

If your website hasn’t been chosen for mobile-first indexing yet, don’t panic. Google is rolling it out gradually so it will take some time before it affects everyone.

So what does this mean for your rankings?

Whether or not a website has been chosen to be migrated to mobile-first indexing doesn’t affect its rankings. Simply being crawled by the mobile-first bot doesn’t increase a website’s position in Google’s rankings.

However, as Google will index your mobile site and use the information it gets from there to determine the results it serves, the state of your mobile website will affect your rankings.

If your website is mobile-friendly, then it stands a better chance of ranking more highly than a website that has similar content but is not optimised for mobile.

And what if you don’t have a mobile-friendly site?

It’s a mobile-first, not mobile-only, index so if you only have a desktop version of your website, you won’t suddenly drop out of the search rankings altogether. However, it’s likely that you will see a negative change in rankings, especially if your competitors decide to start optimising their websites for mobile users.

So even if the majority of your traffic still comes from desktop, as is the case in some industries with a lot of technical content, now is the time to invest in a mobile-friendly version too.

With this in mind, webmasters are being encouraged to make their websites as mobile-friendly as possible.

One of the best ways to do this is by having a responsive website that adjusts to the user’s screen size.

Another possibility is to offer the dynamic serving of content, where your website serves different content to users based on their device.

If you decide to go with dynamic serving, or if you have separate URLs for the mobile and desktop versions of your website, then it is important that you ensure that your mobile website contains all the information that you want your users – and the search engines – to see, as it will only be your mobile content which is indexed.

Google advises that your mobile website should have the same content as your desktop website, and that structured data and meta data are present on both versions of your website.

Other tips for building a mobile-friendly website include: not using Flash, setting your viewport correctly, making sure the font size is large enough to read, and making sure your buttons are not too close together.

It is also important to ensure that your mobile website loads quickly.

Do you have any other mobile optimisation tips? Let us know in the comments!