Local Search Ranking: What REALLY Matters In Percentages

If you want to improve your enquiries and local business growth nearby customers and clients then its good to know where to focus your efforts. It’s not just all Google My Business (though it does take a fair share of credit). But even when you used Google My Business it’s often misunderstood as to what will have the biggest impact on your rankings.

So we know “Search Ranking” is essential for growing your business organically over time. Today I look at some of the most important ways you can improve your local search ranking.

I also unravel one of the biggest mistakes or misunderstandings…
You don’t need to overly worry about a 5-star rating. It has very little impact in fact directly around Zero per cent! Indirectly maybe a few per cent due to the CTR and the interaction signals

I also reveal 3 things you need to know if you want a massive boost in local search ranking, so be sure to subscribe for more web design tips: http://bit.ly/zanetsub

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// ABOUT ZANET DESIGN

Hello there! I’m Zane Clements. I Own Zanet Design. I have designed web sites and worked with small businesses, entrepreneurs and marketing agencies for over 20 years. I have now decided to share my web design experience with you. So if you need a web or graphic designer, or you just have a question, please comment below and say hi on http://bit.ly/zanetsub.

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► If you need help with web design, email marketing or growing your business check out my web design website and portfolio Zanet Design Ltd @ https://zanet.co.uk

► Zanet on YouTube: http://bit.ly/zanetsub to learn more web design tips.

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https://youtu.be/y4HE9ckSFgE

#webdesign #googlemybusiness #zanet #zanetdesign

Why does local SEO matter and how can you improve it?

Local SEO is a lot different than a standard SEO campaign, and local search results are increasing and changing faster than any other searches. Local SEO provides the searcher results based on their location. So, if I were to search for “Restaurants open for brunch”, “Restaurants near me”, or “Restaurants near Philadelphia, Pa.”, most like the results I would get would be very similar because search engines are becoming more intelligent and understand which queries are localized and which are not.

The rise of local SEO is a result of mobile technology. Recent polls show that more than 40% searches perform on a mobile device are location based. If your potential customers are searching for your products or service while near your business, then you want them to be able to find you immediately. Local searchers aren’t just browsing your site, they want to find your location and visit your business. With so many searches happening based on location, a local SEO campaign is important for lead conversions.

So how can you make sure that your business appears when people do local searches?

First, if you haven’t done so already, you’ll want to claim your Google My Business page, as well as local business pages with Bing and Yahoo. You want to make sure that your Google My Business page is fully optimized with all the correct information. There’s plenty of articles that explain this process including a recent video from our CEO Sue McCrossin about correcting issues on your Google My Business page.
Second, make sure that your business’ correct full name, address and phone number or NAP are found on every page of your site. As well as use schema.org markup on your name, address and phone number in order to provide search engines what they need to display your business’ information correctly.
Lastly Linkbuilding- Local link building is extremely important for your Local SEO campaign, even more so than for your standard SEO campaign. Start by researching local online directories or using tools like Ahrefs and Open Site Explorer to see where your competitors are getting local links from. It’s extremely important that your business name, address and phone number are accurate because any incorrect or conflicting data will confuse search engines, which can have a negative effect on your rankings.

If you want more information on how a local SEO campaign can help your business, contact us today!

Check out our other Q &A videos and sign up for our newsletter to stay up to date on all the latest news, tips and trends. Im Jenna Steven and this has been another edition of Boomtown Keyword.
https://www.boomtownig.com/blog/local-seo-matter-can-improve/

So, what is Local SEO? Why is Local SEO important?

In this video, we’re going to take you through everything you need to know to optimise your business for local SEO. We take you through an introduction to Local SEO, as well as:

– What is Local SEO?
– Why is Local SEO important?
– How does Local SEO work?
– How to optimise your site for Local SEO.

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Check out our latest blog post for more on Local SEO:
https://fatjoe.com/local-seo/

Local SEO is a set of strategies, processes, and digital marketing tactics implemented over time to rank a business in Google local search and within Google Maps for local search terms. https://www.39celsius.com/what-is-local-seo/

If you found any of this video, please give me a “like,” a share, or a comment. And don’t forget to Subscribe to my channel. 🙂

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What’s in this video:
0:00 What is local SEO?
0:25 What are local search terms?
2:07 What is the difference between Local and Traditional?
3:02 Google shows 3-pack for local results
3:13 Types of businesses are good for local SEO?
3:40 Which businesses are NOT for Local SEO?
4:16 What are the benefits?
5:03 Local SEO Tips
6:27 Google likes keywords in names
7:28 Google Business Profile optimization tips
8:54 Do reviews affect SEO rankings?
9:28 Geographic location
10:46 What are citations?
11:22 Two types of citations
11:53 How to find citations?
12:35 Website optimization tips
12:54 Example of local schema
13:00 Local SEO Mistakes
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Related posts:
Embedding YouTube videos for better SEO: https://www.39celsius.com/youtube-video-embeds-skyrocket-seo-exposure/
Using marketing automation for small businesses: https://www.39celsius.com/how-marketing-automation-grows-sales-profits-for-small-businesses/
Read our SEO case studies: https://www.39celsius.com/seo-case-studies-real-results-and-strategies-for-boosting-website-traffic-and-rankings/

Contact us:
https://www.39celsius.com/contact-us/
https://www.39celsius.com/temecula-seo-online-marketing-agency/
Visit our office at:
32605 Temecula Pkwy, Ste 211
Temecula, CA 92592
Phone: 951-444-0174